Start with a basic understanding of your client’s needs and desires, then look for ways to add value above and beyond their expectations. Be available and willing to help clients at any time, not just when they request your services directly.
Are you committed to answering the phone on Sundays? Will you show them homes that are outside of their listed criteria because you think it could be a good fit? Do you provide helpful information about local organizations or events in the area? Are you well-versed in tax advantages for home ownership so you can explain them to your clients? Are there other services that you can offer that will make the process easier for them?
Asking what your client wants is the best way to figure this out. It also shows that you are invested in helping them solve problems and get what they need. The more trust they have in your abilities as their agent, the more likely they will be to recommend your services to friends or family members who may also be looking for real estate agents in the future.
The most effective real estate leaders are experts in their field. This means knowing the market, yourself and your clients. Experts in the real estate field know their strengths, limitations and fees so that they can be transparent with clients. Experts can also provide examples of past successes to new clients.
In addition to understanding yourself, you should also understand your clients’ needs and wants. Take the time to ask questions about neighborhood preferences and amenities desired. Also, be knowledgeable about available properties that may meet your client’s needs so that you come highly recommended as a real estate leader when it comes time for them to find a home or property. Creating a blog can be a great way of showing people your real estate expertise with market updates and recent achievements. See some sample real estate blogs here.
To be pro-active and not reactive, you need to make a plan, stick to it, and anticipate challenges by recognizing your weaknesses. Being pro-active in real estate is about prioritizing tasks over time; it’s not about double-booking yourself and trying to do everything at the same time.
Commit to creating a schedule every day or week that keeps you focused on the future while also helping you remain present in the moment. Self-discipline is hard work, but if you want to take control of your life instead of being controlled by outside events, then creating a schedule and sticking with it will help get you there.
One of the most important things you can do as a leader in real estate is follow through with what you say you’ll do. You may have heard this before, but it’s worth repeating. Your sales team members must be able to trust and count on you to deliver as promised. If you’re good at managing your time, this shouldn’t be an issue. But if you struggle with time management, this may require some practice. Make sure your sales team knows that when they hear “yes” from you regarding something they’ve asked, they can depend on receiving the product or service requested in a timely manner. When they know they can count on their leader, they will feel more secure in their job roles and more fulfilled in how they spend their time at work.
As a leader in real estate, you’re responsible for your team, the company and yourself. This means that you should always be accountable for your actions.
If something goes wrong at work, don’t pass the blame on to someone else. Take responsibility for it instead and work to change the negative outcomes. If it happens again, take responsibility for that too. It’s better than having to apologize every time you get caught doing something wrong.
Once you accept responsibility for your mistakes, then you can work on taking ownership of the things that are going well in your life as well! That way when people compliment how great your team is doing or whatever else they might say about what an amazing job you’re doing leading them towards success; You’ll know that it’s all thanks to YOU! It’s like a win-win situation because not only do people like hearing good news but also because accepting praise feels pretty awesome too so why wouldn’t anyone want both?
No matter how hard you work, you can’t do everything yourself. Your sales and support team is there for a reason, so trust them and delegate to them. The process of delegating is all about prioritizing. You have to decide how much time you want to spend on a task, and then give that task to the person who has the most time to spend on it. Just remember: delegating doesn’t mean getting rid of it! Delegation means transferring ownership of a project or task. This way everybody knows what they are responsible for and when things are due. It’s also important that you feel comfortable with your team’s ability to accomplish their tasks; otherwise, you might be tempted to get involved which defeats the purpose of delegation in the first place! Delegation builds confidence in your real estate sales team members – they will learn new skills, gain experience and feel valued.
Your team should be constantly looking for new opportunities for growth. Whether this is finding deals with high upside potential, or identifying ways to be more efficient in your workflows – instilling a culture of continuous improvement can have huge benefits.
As an real estate agent you should be constantly looking for the next opportunity. This may come from the real estate industry or it could come from an entirely different one. It could come from your own backyard or it could take you on an adventure halfway around the world. It’s important to keep yourself informed and recognize these opportunities when they arise!