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7 Open House Tips for Real Estate Agents

Open houses can be a great way to attract buyers who are on the fence or just not sure about their options. But open houses can also attract the curious and the nosy, as well as some people who aren’t really interested in buying anything. So it’s important to be prepared for anything that might happen at an open house. Here are some tips for your next open house:

Know the house

Before you even start thinking about what you’re going to say, you need to know the house. You need to be able to answer questions about its features and what it includes—and don’t forget about those little things like the thermostat or where the light switches are.

You should also know what makes this house unique compared with others on your market. Is it in a great school district? Does it have 5 bedrooms or 6? What does that mean for resale value?

Know the neighbourhood too—not just by driving through once but by looking at statistics and talking with neighbours and real estate agents who work in that area. If there are any issues with street parking, crime rates or noise pollution then they could become an issue during an open house.

Living Room Interior Photography
Photo by Katja Rooke on Unsplash

Keep it simple

  • Keep it simple.
  • Keep it clean.
  • Keep it fresh.
  • Keep it inviting.
  • Keep it organized and in order, not just with the furniture but also with paperwork, cleaning supplies, and anything else that might be lying around the house or yard like an old doormat or an empty bag of chips on top of a coffee table in plain view for guests to see upon entering through the front door—you get the idea!

Promote your event

If you’re looking to promote your open house, there are a number of ways you can do so. Here are some effective ways to spread the word:

  • Promote on social media. This is likely the first place people will look when they’re considering an open house, so make sure to let them know where it is and what time it starts. Posting an image of the property might also help get potential buyers interested in coming over!
  • Use a sign. If possible, try getting one of those signs that can be seen from far away—they’re great for drawing attention to your event! You could also put up flyers along with temporary lawn signs in front of your clients’ homes if they need more visibility during their sale process too!
  • Use a virtual tour or video tour instead of just pictures because videos give viewers something new besides just photos which allows them more insight into what things are like inside/outside etcetera without having been there themselves beforehand (or even worse than nothing at all).

Be ready for questions

One of the most important things you can do to prepare for an open house is to have a cheat sheet with answers to common questions. This is especially true if you’re hosting multiple open houses in one weekend, because it will allow you to stay on top of all that information without having to worry about forgetting something.

Dog asking a question
Photo by Camylla Battani on Unsplash

When preparing for each new listing, write down every question someone might ask and come up with an answer for it before showing properties. That way, if someone asks about safety in the area or something similar when touring a home, you won’t have any trouble providing them with an appropriate response.

Have a bucket list and a FAQ/cheat sheet

  • Have a bucket list and a FAQ/cheat sheet

It’s important to have a cheat sheet with the most common questions from buyers, as well as an extensive list of things that need to get done before the open house begins (and after it ends).

Connect with visitors in person and online

  • Connect with visitors in person and online.
  • Use social media to connect with visitors.
  • Use social media to promote your open house.
Photo by Georgia de Lotz on Unsplash

A real estate agent has to be prepared for anything that might happen at an open house.

You can’t be prepared for everything that might happen at an open house, but as a real estate agent you should have a plan. You’ll need to have a checklist and cheat sheet with you so that if something comes up, you have the right answers ready. Having this list will also help you maintain composure in case anything goes wrong or someone has an issue with the property.

If something unexpected does occur during the open house, it’s important not just to be flexible but also prepared for it. This is where having your bucket list comes into play—it gives you some structure on how to react when things don’t go exactly as planned!

Bedroom Interior Photography
Photo by SHOP SLO® on Unsplash


Hopefully, these tips will help your open house go more smoothly. All you have to do is prepare the right materials and conduct a little research, and you’ll be ready for almost anything that comes up on site!

For more tips visit the blog here.