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Real Estate Vs. AirBnB Photography

The primary difference between real estate photography for a long-term rental and a vacation home or short-term rental is that in the photographer’s goal is to highlight the ‘experience’ guests can enjoy. Real estate photography places more focus instead on the general layout of the home which would typically include wide-angle shots of the front and rear façade, the bedrooms living area, kitchen and bathroom/s.

Photo by Oberon Copeland @veryinformed.com on Unsplash

Some elements of a typical real estate shoot will apply to a holiday rental photo-shoot, however the photographer will go deeper in regards to telling the story of the experience the guest will enjoy, such as the outdoor setting where they can enjoy a complementary morning coffee and soak up inspirational views before heading out an exploring local tourism hotspots.

Photo by Jaanus Jagomägi on Unsplash

People will have a different mindset when booking a holiday home than when they book a long-term rental property, as their needs and wants are very different in both scenarios. Long-term renters are typically seeking storage space, close proximity to the workplace or public transport, schools, grocery stores, etc. The layout of the home, and the size of rooms is also important as they need to make calculated decisions about how well their furniture will fit each space.

Photo by Kyle Glenn on Unsplash

Short-term or holiday rental guests will look for certain facilities (i.e. study desk, coffee machine, free breakfast, etc.) as well as proximity to entertainment hubs, tourist attractions, bars, cafes and restaurants. The images must satisfy the requirements of prospective guests as this will be the first part of your listing they will see when searching online and is therefore your chance for a great ‘first impression’.

Photo by Ben Eaton on Unsplash

When planning an Airbnb/holiday home photo-shoot, a professional photographer will take the time to study the target market for the property and the features the guests would be looking for when searching for the ideal ‘home away from home’. The ‘story’ developed through the series of photographs captured by the photographer will be built around these key features to capture the interest of the target market.

Find your professional photographer here on HauzPhotographers.com.

For more tips for real estate photographers and real estate agents, visit the HauzPhotographers blog.