Social media is a free tool that every real estate agent should learn to master as it is one of the most effective ways to connect with your existing and potential client. Not only is it free, but it is one of the best ways to organically grow your real estate agency (and personal branding) through content creation and brand awareness which leads to inquiries about your real estate services from potential clients. There are several major social media platforms suitable for real estate agents that you should have a presence on and are frequently used by the general public. These social media platforms include Facebook, Instagram, LinkedIn, Twitter, Houzz and YouTube.
As a real estate agent you will have (or will be building) a solid track record of sales or rental deals successfully completed on behalf of your clients. Make sure that you regularly post your new and sold/rented listings and engage with your followers by following back on their accounts and replying to all comments. To save time scheduling and posting on all your social media accounts, use a scheduling tool such as buffer.com.
If your real estate photographer provides you with video files of your listings, YouTube is the number one place you should be uploading/hosting the videos for your property marketing campaigns.
YouTube creates the foundation for great content on your YouTube channel and shows you are actively listing and selling properties. It is also a great place to publish market updates, general ‘vlog style’ videos, ‘behind the scenes’ content and events from your agency to promote the company culture.
When it comes to professional networking online, LinkedIn is the top platform — not Twitter, and not even Facebook. It has fewer members than Facebook with around five-hundred million users worldwide, but the platform provides a robust marketing and engagement system featuring group discussion boards, private messaging and blogging which is great for real estate agents.
Having more than almost two billion users, Facebook is the most popular social media platform and one of the most visited websites in the world. It gives you the ability to connect with your chosen demographic through paid advertising; however, it is also great for organic growth through people liking and sharing your posts with their network. The paid promotion feature can be a creative and effective part of your sales funnel to acquire new clients in your local area and boost visitors to your real estate agency’s business website.
Spend time searching and joining the many real estate groups in your local area. Having a presence and participating in genuine conversation within these groups can make it easier to connect with those looking for a new listing agent.
Having a Twitter account is an excellent tool for connecting with business and other influencers in the property industry. Use Twitter to promote your real estate work and link up your blog post or post photos from your recent sales or leasing transactions. Follow other real estates and real estate agents in your area and connect and network with people from your industry. Twitter is all about community, so connect, tweet and retweet content to get the most out of this platform. It can take a while to grow your following on Twitter compared to other platforms so remember to be patient.
Instagram is an image-based social media platform that works well for real estate agents. It can be a great tool to promote your real estate work without overselling yourself. You can use Instagram to promote your new and sold/rented listings, while also sharing bits about your profession and life to show that you are friendly and approachable, and to highlight your company culture.
6.0 Tik Tok
Although Tik Tok has been around for quite a while now, it is just starting to be used more and more by businesses and the general population. Tik Tok is a great platform for showing off your new and sold listings, answering common questions asked by buyers and sellers and to also capitalise on Tik Tok trends. From your Tik Tok profile (and individual posts) you can direct viewers to your website and other social media platforms.
Tik Tok content generally receives more exposure than traditional social media platforms, however you will need to focus on a niche or specific hashtags to narrow the audience down to your target market, unless you are spending money on paid advertising.
Many homeowners, home renovators and the real estate industry all over the world use this platform. It’s a great place to connect with homeowners and those renovating their properties – which may lead to future listings.